Technical products. Creative marketing. Everything in between.
Technical Datasheets
Technical product documentation combining key specifications, performance data, engineering drawings, application details, and product visuals into a clear, easy-to-navigate format.
Product Brochures & One-Pagers
A range of product brochures, one-pagers, comparison sheets, and selector guides designed to simplify technical information and highlight key product features, benefits, and applications.
White Papers & Reports
In-depth technical and market reports combining research, data, charts, and visual storytelling to communicate complex industry trends and insights in an accessible format.
Brand Launch & Media Relations
A full-scale brand launch spanning PR, media outreach, photography, podcasts, and digital channels, with coordinated storytelling and visual direction to build brand awareness and establish a strong market presence.
New Product Introductions
End-to-end support for new product launches, from NPI scheduling and technical positioning to press releases, marketing materials, website updates, social media, and internal and external communications.
Product Launch Campaigns
A teaser campaign designed to introduce a new product through cinematic visuals and intentionally limited product reveals, building curiosity and anticipation ahead of launch.
Digital Advertising
A collection of press banner ads, social media ads, and email campaigns designed around strong visual hierarchy, concise messaging, and clear calls to action.
Event & Promotional Graphics
Trade show graphics, expo backdrops, event signage, digital invitations, and promotional materials designed to create a consistent brand presence across physical and digital touchpoints.
Internal Magazine Design
Biannual employee magazines featuring custom editorial layouts and seasonal design concepts, including the 2024 Year of the Dragon edition. Designed in Adobe InDesign and Illustrator for print-ready production.
On-Site Video Production
On-site video projects managed from planning through final delivery, coordinating production agencies, schedules, locations, equipment, shot lists, storytelling, and internal teams to keep each shoot running smoothly.
Video Editing & Storytelling
Long-form video editing combining interviews, product footage, graphics, and supporting visuals into polished brand and company stories.
3D Product Animations
3D product animations and rendered visuals designed to showcase product architecture, functionality, and technical features that are difficult to communicate through traditional photography.
Tradeshows & Live Events
End-to-end trade show and event execution, spanning booth concepts and design, product displays, marketing materials, vendor coordination, logistics, and on-site support across domestic and international events.
G-STAR 2021 — Busan, Korea
Imagine Live Korea 2022 — Seoul, Korea
APEC 2023 — Orlando, Florida
CES 2024 — Las Vegas, Nevada
APEC 2024 — Long Beach, California
Electronica China 2024 — Shanghai, China
Elexcon 2024 — Shenzhen, China
IEMDC 2025 — Houston, Texas
AHR 2026 — Las Vegas, Nevada
Website Optimization & Management
Ongoing website development and optimization in Webflow, working with an external development agency to expand site content, launch new pages, refine CTAs, and improve the user journey based on performance and evolving business priorities.
Website Rebrand & Rebuild
A complete website redesign and rebuild following a shift into new markets and product categories. Reworked the brand positioning, messaging, information architecture, and visual direction to emphasize performance, technology, manufacturing readiness, and a growing product portfolio. Built independently using Claude and GitHub.
Corporate Website
A corporate website for a semiconductor company specializing in GaN power management technology. Structured around the company’s core technologies, product portfolio, applications, and competitive advantages, with site architecture and messaging designed to make a highly technical offering clear and accessible.
Community Website
A digital platform for a global semiconductor professional community, designed around connection, industry knowledge, and professional development. Structured to bring together news, events, leadership insights, membership, industry resources, and partner visibility while making it easy for members to discover and engage with the community.
* All information and content presented in this portfolio are publicly available and have been officially released by the respective companies.